5 Social Medias

I am not into social media at all. I avoid it as I don't need to have an Internet presence, too much already with the way they suck all your private information online. If I need to contact someone it will be by e-mail or a text, or worst case scenario by phone, which I can only tolerate in small bits. I hate incoming phone calls as a rule and monitor all coming in.  I discourage callers and will not take incoming calls on my cell phone as a rule and do not have voice mail set up on it. You can see that I am not a candidate for social media.

The loose definition of social media given on Wikipedia encompasses things I would not normally think of as social media. Facebook or MySpace are the things that come to mind when I think social media. They work like websites for a person and their interests, and are built around an individual or a group/business. These sites are used to share personal and non personal information, ideas and media to a possibly wide audience and are generally more personal in nature. Features within them can be used to send e-mails or messages, but that is not their primary task.

Screenshot my first and most watched YouTube video
I do not view YouTube as a social media platform. I have posted videos I have made on YouTube since 2007.  I do not do so to connect to other people on a personal level, just to put something out there. People can comment on videos, and it is this interaction that turns YouTube into a form of social media, yet this interaction is not what I would normally call social.  How would anyone ever get to see a video I made in the past outside of a small one time showing, were it not for YouTube? It brings the ability to create and to show creations to literally the whole world. So you want to know how to do something, how to put something together, which camera is the best to buy - watch a video that someone else has taken the time to make. You can learn almost anything on YouTube. I could not have passed my physics and calculus classes without the fine teachers on YouTube. Plus, with the Roku YouTube app I can sit on my couch and watch all the content on my big screen TV instead of sitting at the computer all the time. I would rank YouTube as one of the most important developments after the Internet itself, second only to e-mail.

According to Digday.com, if you discount the gaming video usage by males then YouTube demographics are 50-50 male/female users. YouTube reaches 81.2% of Internet users in the U.S. The 24-34 age group are the biggest users, but all age groups use YouTube.

YouTube uses alignment and chunking design principles as well as 5 Hats in grouping things by category.
A YouTube feed selection based on my past searches




I believe that Amazon.com can also be considered social media if YouTube can, because the reviews create a community of users that take the time to give feedback on purchases. One can ask questions, answer queries, and leave comments. Answers to questions can also be sent through an individual's e-mail account. One can upload photos and videos in conjunction with the reviews. These reviews are invaluable in deciding how to spend your money. Amazon reviews, in concert with YouTube demonstrations and reviews, have revolutionized the way that we can buy and sell in the world. I love Amazon so much that I created a commercial for them when they had a contest. I did not even make the final 50, but I enjoyed making the video, which can be seen on my YouTube channel (see below) . I wanted to convey the idea that Amazon can deliver anywhere, and fast.

According to the New York Post online, 53% of Amazon users are 19-44 years old. 33% of Amazon users are 45-64 years old. According to Business Insider online, more men than women shop online and on Amazon ("Men are twisting the knife that's already killing shopping malls.")

Amazon uses alignment, chunking and 5 Hat category grouping.



Typical Amazon review and comment page


I like WhatsApp.  As I understand it, it provides a mean for people to send texts and make phone calls via the Internet rather than using a cellular carrier to do so. It works all over the world, as long as you can connect to the Internet via WiFi. This is a plus, since cellular coverage in other locations or overseas is unavailable with many cellular providers. WhatsApp's down point is that you can only text/call and send pictures and videos to  people who also have WhatsApp installed. It would be good to have in Israel, apparently, where most people use it to communicate. It is also able to be used on airplanes using WiFi while in airplane mode on the phone. Therefore, it is basically a one-to-one means of communicating between individuals, rather than a public posting of information, although there are group messages and chats. It is this group chat feature, as well as news sharing, that makes it what I consider social media. I think I am going to download the app on my phone, although it seems redundant as long as I only use cellular features.

 WhatsApp demographics according to Mediakix.com show that most users are outside the U.S. It is the primary method for communicating and source of news in some countries. One billion users send and receive messages every day. It has almost as many users for messaging as does Facebook.

Design principles used in WhatsApp appear to be color, alignment and chunking.


"The Twitter" is a way to get ideas and information to large groups of individuals if they subscribe to a given Tweeting source, such as to our Commander in Chief @Donald Trump's Tweets. He is listed as having 128,000 followers.


Apparently there are all sorts of apps to make your Twitter interface look different, such as TwitPane, TweetCaster, Twidere, Talon and Plume.





Instagram is a photo and video sharing based app that allows for photo enhancement and tagging. Photos can be searched and grouped using hashtags. Users can also comment or reply to messages and to photos or videos. This is not allowed with the "story" feature, which is a string of connected videos and photos taken over a time period, that disappear in 24 hours like Shapchat. Instagram has taken steps to stop people from being able to take screenshots of these temporarily available stories. Of interest to me is the feature they say has been removed, the "photo map" feature.  It allowed users to see a map of their geotagged photos.

According to Sproutsocial.com 59% of 18-29 year olds use Instagram. Slightly more females than males use Instagram according to Hootsuite. 28% of 30 - 49 year olds use Instagram followed by 11% of 50 - 64 year olds.

Instagram uses alignment and the color that the user photos provide. 

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